I bought at. 10 in Feb right and again last week a

I bought at. 10 in Feb right and again last week at. 845 so I'm in the same boat as you. I bought based on the company, the vision and I liked the CEO. I bought with a 2year time frame that - would invest X $s for 2years and will hold until 0 or $10. Could I have bought into another company sure I looked at many, I only wanted one MJ stock. After looking at many companies I picked FITX. I could have bought HEMP and been down a lot more but that company didn't pass 5 min of DD with me. ATTBF was an option but I liked FITX better. It ended up coming down to PHOT and FITX and again I really wanted to invest in the grower and again I liked Bill's maverick style and I felt with his drive he can deliver. This is a big project that is going to take a lot of time. Also we have a big O/S and the restricted shares coming off over the year. I knew all of this before I invested and feel confident that the upcoming news that we should have over the next year will help absorb those shares. IMO the time to look at the other stocks I thought about investing in is when I take profits in FITX in 2 years at that time I can look at the other stocks and see how they performed over the 2 years and then I will know if I made the right decision or not.  
I am very impressed with what Bill has done year to date and I think that is why true longs can stay positive even with the price under the 50 day Ma. In my personal experience with stocks it is always darkest before the dawn and for those that sell here it will turn into another story of should have could have would have. If Bill can execute what I believe he has planed I truly believe that this can be an $8 stock in 2 years. It will take a lot of hard work, deals and a friendly MJ environment but imo we are headed in that direction