Most longs are posting to protect their investment against people who bash the company 24/7/365. Their intentions are so obvious. There wouldn't be near as many posts (probably som friendly discussions) if it were not for the need to provide balance to the constant daily bashing. And if you think all this FUD is because of the few shown shorts you should think again. Naked shorting is alive and well - there is plenty of evidence to support that. Plus there are plenty of competitors who don't want JBI to succeed.