ELAY People are taking notice: Despite various m

ELAY People are taking notice:
Despite various market fluctuations of the DJIA , S&P Equity Research upgraded Sears Holding Corporation from a "Sell" rating to a "Hold" rating. According to an online article by 24/7 Wall Street ( http://247wallst.com/2011/08/09/sears-loses-k...yst-shld/), "Added drivers to the upgrade were layaway plans..." Layaway is fast becoming a viable alternative to credit . Its fiscally responsible attributes make it a reputable payment alternative for merchants to promote, given the current debt issue. As more and more businesses look for ways to increase sales, many of them are turning to eLayaway, Inc. (OTC.BB: ELAY.OB - News), the Internet's first and only patent pending layaway payment processor.

"This just goes to show the power of offering layaway," says Bruce Harmon, Chief Financial Officer of eLayaway. "The eLayaway platform makes it easy and affordable for businesses of any size to set up and manage their own layaway programs," Harmon added.