Amazon Introduces Cloud Drive in Italy and Spain,

Amazon Introduces Cloud Drive in Italy and Spain, Following Recent Launches in the UK, Germany and France, and Adds New Features for All Customers

Customers can keep all their files safe in the cloud and access them anytime, anywhere with Amazon Cloud Drive

EU customers will be able to use Kindle Fire and Kindle Fire HD to access and browse all of their favorite photos in stunning high-resolution

All customers get 5GB of free storage

SEATTLE--(BUSINESS WIRE)--Oct. 4, 2012-- (NASDAQ: AMZN) – Amazon.com, Inc. today announced the launch of Amazon Cloud Drive in Italy and Spain, following recent launches in the UK, Germany and France. European customers can now securely store and access all of their digital files in the Amazon cloud using the Cloud Drive PC and Mac Desktop Apps or from any web browser – and from the new Kindle Fire and Kindle Fire HD. Customers can also rely on speedy access to their photos, documents and other files from servers hosted in Europe. All customers get 5 GB of free storage with additional plans starting at £6 or €8 a year. For more information visit www.amazon.co.uk/clouddrive .

Kindle Fire and Kindle Fire HD will begin shipping to customers in the EU later this month. The new family of Kindle Fire devices, combined with Cloud Drive, enables customers to easily and safely store and enjoy their photos in stunning high-resolution anywhere they are. Kindle Fire owners can also save their albums from Facebook to Cloud Drive and have them at their fingertips.

“Cloud Drive makes digital file storage simple and secure – two very important features for customers who want to organize and manage precious files like photos,” said Russell Dicker, director of Cloud Drive for Amazon. “Now you never have to worry about losing important documents or photos to hard drive crashes, or not being able to access files that are spread between a number of devices. Cloud Drive stores digital files like photos, videos and documents all in one place that is easily accessible from any PC or Mac – and coming soon in Europe, Kindle Fire.”

With this release, Amazon Cloud Drive also now enables U.S.-based users to share the files they upload to Cloud Drive with friends and family. Users can visit www.amazon.com/clouddrive to view the files they’ve uploaded and select individual files they wish to share.

In addition, Cloud Drive customers in the U.S. and Europe using Mac computers can now easily upload their iPhoto albums to Cloud Drive in as little as two clicks using the Cloud Drive Desktop App. Users can select the events they want to upload and the Cloud Drive Desktop App seamlessly uploads photos so they can be enjoyed instantly on Kindle Fire or from any web browser.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support and dual-antennas/MIMO for 40% faster throughput than other tablets, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The all-new Kindle Fire features a faster processor for 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com , www.amazon.co.uk , www.amazon.de , www.amazon.co.jp , www.amazon.fr , www.amazon.ca , www.amazon.cn , www.amazon.it , and www.amazon.es . As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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