Atlanta, GA, March 31, 2014 (GLOBE NEWSWIRE) -- (Photography available upon request)
Atlanta, GA - (March 28, 2014) Amoena, the world's leading breast care brand, introduces its Spring 2014 Collection - The market's most extensive line of pocketed active wear, lounge wear and every day wear specially designed to meet the comfort needs of women who have had a mastectomy, lumpectomy, reconstruction or experience breast symmetry issues. The Spring 2014 line of Ready To Wear, Active Wear and the Home Collection offers breast cancer survivors stylish apparel choices in luxurious fabrics, and gorgeous new spring colors.
"Our Spring 2014 Collection is a direct result of gaining insight from our retailers and listening to our customers. These brave women that battled breast cancer are our inspiration for creating, lovely, wearable styles. We're excited to offer women these new styles for their everyday lives, which allow them to feel beautiful, confident and comfortable," said Malissa Magyar, Global Marketing Director for Amoena.
Amoena's Ready To Wear Collection
With easy, on-trend layering pieces, the Ready-To-Wear Collection offers leisure wear in an attractive line of dresses, jackets, tops and bottoms that travel well and feel incredible. Made of absorbent, breathable modal fabric, the collection is the first line of leisure wear developed for the unique symmetry and support needs of breast cancer survivors. With pieces in Basic Brown and Black, a woman can easily interchange and mix the basic pieces with pops of color from Amoena's Valletta tank and Fashion top collection. In coral red and magenta, the tanks and tops are sure to spice up any spring wardrobe. Plus, all tops and dresses feature a comfortable built in shelf bra.
Amoena's Active Wear Collection
The Active Wear Collection is the first line of active wear designed specifically with a breast cancer survivor in mind. All tops in the active wear collection are "no bra required", with tops, bottoms and jackets made of high-tech fabrics like Comfort+, Naturexx, Supplex and Myabi. These fabrics wick away moisture, move with the body and feel soft as cashmere. The active wear collection debuts its spring line in fresh colors of aqua, turquoise, pink and berry - offering an invigorating boost of color for daily workouts.
Amoena's Home Collection
For lounging or cozying up after a busy day, the Home Collection is the only line of pocketed sleepwear, featuring shelf bras and super soft modal fabric, allowing a woman to feel confident and comfortable in her sleepwear. Women can choose from sleep dresses, capri and short sets, with easy fit on the bottoms, and tops with sweet lace detail on the sleeves. The collection is available in lovely spring colors of violet and salmon.
Amoena continues to stay at the forefront of creating apparel for women with breast symmetry issues, and their focus remains on the well being of breast cancer survivors by providing apparel solutions for their every need. With Amoena's use of luxurious fabrics, graceful design and innovative construction, the spring 2014 line of Ready To Wear, Active Wear and Home Collection apparel affords breast cancer survivors the comfort and beautiful styles they want and deserve. To preview the Spring 2014 Collection and see the full line of Amoena apparel, visit: www.amoena.us
ABOUT AMOENA
For more than 35 years Amoena has been innovating comfortable pocketed lingerie, swimsuits and active wear for breast cancer survivors. Amoena is the world leader in breast care featuring patented and innovative breast forms and symmetry products that are designed to meet a full range of needs from mastectomy, to lumpectomy, to reconstructive surgery. The Company combines cutting edge technology with the best in performance fabrics such as Supplex, Naturexx and Xtra Life Lycra, to provide a total comfort experience with exceptional style. Amoena also offers fashion merchandise that includes specialty lingerie, swimwear, leisurewear and accessories.
Amoena's U.S. headquarters is in Kennesaw, GA (suburban Atlanta). Its worldwide headquarters is in Raubling, Germany. The Company has 16 subsidiaries and over 40 distributors in more than 60 countries. In the U.S., Amoena's products are readily available at boutiques and large retailers where Amoena-trained sales associates will assist customers, assuring the perfect fit. Amoena may also be purchased at hospitals and clinics, or via mail order.
Amoena supports a vibrant community for breast cancer survivors with its magazine Amoena Life that is distributed free to women who have had breast surgery. The magazine has a regular readership of more than 400,000 people in ten countries. Amoena also maintains an informational website: www.TheBreastCareSite.com , as well as blogs and information exchange on its site www.amoena.us . For more information about Amoena visit: www.amoena.us .
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