What is Search Engine Optimization? Search engine
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What is Search Engine Optimization? Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing. It is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. If you do all this right, you will have a Web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. Creating a Web site does not just involve technical skills, or copywriting, or links, or Engagement Objects™, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a Web site. It is difficult to accomplish this type of project without a formal, proven SEO methodology and strong tools.