Literally here is the process for that elusive 'va
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1) Do a run with representative feedstock. Take a sheet of notebook paper and label it, "Validation run, cost of feedstock." Record the cost of the feedstock used in the run clearly on the paper.
2) Take the output from this run and sell it to a customer in an arm's length transaction.
3) Take a second sheet of notebook paper and label it, "Validation run, fuel revenues." Record the revenues realized by selling the output from this run.
4) Put the two sheets of paper side by side and compare the two numbers. If the number on the "fuel revenues" page is higher than the number on the "cost of feedstock" page, it's a winner.
The problem is that step 5 says, "If a run instead burns money, keep investors believing that the $10/bbl cost and $100/bbl revenues is a good estimate. Keep announcing improvements to tell investors things are getting even better than $10/bbl to $100/bbl. Give the impression that delays are only caused by mistakes and swell with pride when announcing that for five full years the same mistake has never been made twice. Queue up a new 'mistake' to tell investors for each new quarter."