$CVSL Julie Rasmussen , Ms. Rasmussen, served as

$CVSL Julie Rasmussen , Ms. Rasmussen, served as president of Mary Kay Europe, during which time she restructured operations in the region and significantly increased sales and profitability. Prior to that, she launched Mary Kay's operations in Russia and served as president of Mary Kay Russia, heading that market for a decade and leading it to become one of the company's largest. She launched and led the Hertz franchise in Russia, recently renegotiating a master Hertz Russia franchise agreement, and has launched and managed businesses in such fields as apparel, food and beverage and security. She has advised many companies on doing business in Russia, including RJR Nabisco, Kodak, Johnson & Johnson and Chevron, and has served on the board of the American Chamber of Commerce in Russia as well as president of the Russian Federation of Direct Selling Companies. She has received numerous awards and honors for her international business achievements. She received her B.A. from the University of Virginia and her M.A. in international affairs from Columbia University, where she was editor of the Journal of International Affairs. She has served on many business, education and charitable boards.