Stock Chatter Play ~ELAY Good Morning Trade

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Post# of 102241

Posted On: 10/03/2012 9:39:42 AM

Posted By: bestdamnpennies

Stock Chatter Play ~ELAY

Good Morning Traders, Layaway Plans are getting more & more popular in this economy. ELAY has the service consumers need! Not to mention ELAY is trading at Bottom with some fantastic news out this morning.

News:

eLayaway Joins National Celebration, Offering Layaway Genie to Kick Off Holiday Season
‘National Layaway Week’ Inspires Payment Technology Company to Join the Ranks of Kmart & Sears, Offering a New Brand of Innovative Payment Options to Shoppers http://finance.yahoo.com/news/elayaway-joins-...00382.html

TALLAHASSEE, FL–(Marketwire – Oct 3, 2012) – eLayaway®, Inc., ( OTCBB : ELAY ) (“eLayaway” or “the Company”), parent company of DivvyTech, Inc., — creators of innovative recurring payment technology solutions, specializing in online layaway services, announced that it is spearheading the fight against debt during National Layaway Week by providing consumers with a new, quick and easy process that utilizes the Company’s core payment technology . The new service offering, known as the Layaway Genie, will facilitate layaway purchases that may have otherwise been unobtainable without the use of the tailored layaway solution.

Layaway Genie is a personal shopping tool that consumers can use to create a layaway plan for items and services that are not offered by a participating eLayaway affiliate or merchant. The Layaway Genie helps grant consumers’ “shopping wishes” by making it possible to utilize eLayaway to furnish layaway payments for items that are not traditionally offered. For merchants, Layaway Genie provides the potential to convert existing wish lists into sales. At the time of layaway payment completion, an eLayaway representative locates the item through a secure, alternative fulfillment channel for purchase on behalf of the eLayaway Member. The Layaway Genie combines the power of eLayaway’s payment management technology with the flexibility of traditional online shopping to make items and services more affordable through manageable incremental payments, regardless of the customer’s financial capability.

“Our mission is, and has always been, to help make purchases not just simply more affordable, but actually attainable for shoppers of any financial status,” said Sergio Pinon, Chief Executive Officer and Founder of eLayaway. “By providing customers with the tools they need to create and manage tailored layaway programs, purchases as mundane as a pair of sneakers at a local retailer or as far reaching as a luxurious spa package at a high-end resort, can mean that any consumer, anywhere, may now significantly bolster their buying power.”

For the past several years, National Layaway Week (celebrated the first week of October ) has marked the beginning of the holiday shopping season. It reaffirms the need for affordable payment options that are not based on credit. While major retailers such as Walmart, Sears and Kmart offer an in-store layaway solution, eLayaway’s various subsidiaries, products and services are focused on providing consumers with a better way to plan & pay for their purchases without adding to their debt through various channels both online and in-store. What makes eLayaway exceptional in this regard is, “ we provide such a valuable and social service,” said Pinon.

National Layaway Week serves to encourage consumers to begin their shopping early; which normally indicates an expectation of increased revenues for the Company during the holiday season. eLayaway executives however indicate that with the advent of the Layaway Genie , consumers now have the tools needed to explore their newly found purchasing power; having the ability to make a non-debt inducing purchase from in some cases, very unlikely merchants. This would considerably expand eLayaway’s customer base in a way that none of the major retailers or wholesale clubs could possibly conceive while establishing its payment solutions platform as a viable option to merchants whom traditionally stray from ‘layaway.’

Mr. Pinon concluded, “ Layaway Genie is just one of the many products and services our subsidiaries have developed around providing the marketplace with the necessary tools for using or providing recurring payment options; especially via the web. We expect that our platform will soon be used to power the layaway programs for many of the major children’s stores, toy stores, furniture stores, home improvement stores and other mega retailers. We strongly believe we are very close to concluding on some very lucrative opportunities to this regard.”

eLayaway, Inc., is a publicly-traded (ELAY), American payment and retail technology company headquartered in Tallahassee, Florida. The Company provides the management, administrative, marketing, IT and other pertinent resources for its six subsidiaries; DivvyTech, Inc., eLayaway.com, Inc., NuvidaPaymentPlan.com, Inc., PrePayGetaway.com, Inc., PlanItPay.com, Inc. and Pay4Tix.com, Inc.
Originally founded as a layaway payment application, eLayaway’s core technology is now being utilized to develop innovative payment solutions for various industries. Managed by its subsidiary DivvyTech, this diversification strategy offers the Company and its technology the opportunity to serve a wider spectrum of both consumers and merchants. While the Company’s retail division, eLayaway.com, continues to serve the layaway consumers and merchants, DivvyTech leads the Company into new markets with payment solutions designed to serve the healthcare, credit, collections and travel industries.

Share Structure

Market Value¹	$211,322	a/o Sep 28, 2012
Shares Outstanding	78,267,232	a/o Aug 01, 2012
Float	Not Available
Authorized Shares	100,000,000	a/o Dec 31, 2011
Par Value	No Par Value