DHS Holding, Co. "the company" (PINKSHEETS: DHSM) announces today that Sales King, a wholly owned subsidiary of DHS, will launch a nationwide campaign to expand their sales force and grow their marketing presence throughout the United States. Sales King (www.salesking.com) is a target marketing company, helping clients improve their local awareness and target specific advertising markets through email marketing campaigns. Charlie Barrett, President and CEO of DHS Holding, said, "After launching and testing the market in Tennessee, we are convinced that we have a successful and lucrative business model in Sales King. We are excited about the tremendous potential, not only for growing our company, but helping stimulate the economy wherever we hire staff and promote business throughout America."

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: the Company's ability to increase revenue and profits in the current economic climate; the effect of changing economic conditions; inability to manage growth; and changes in government regulations, controls and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes," "expects," "anticipates," "intends," "estimates," "plans," "projects," "should," or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise.

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DHS Holding, Co.

615-200-7402

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