Rubicon. A storied name in history. It's a reddish river (hence the name) in N. Italy that in 49 B.C. separated the Roman Republic from Rome's conquered provinces to the north. After Julius Caesar and his legions had conquered Celtic Gaul (France plus), Caesar, with imperial ambitions, "crossed the Rubicon" with his army and headed south toward Rome. Just crossing that river with armed legions was de jure an act of war against the Republic. Caesar was well aware of this. Cicero of the Roman Senate famously denounced the act.
Upon crossing the Rubicon, Caesar uttered the now historic words, "Alea iacta est." ("The die is cast.") To this day, crossing the Rubicon means proceeding beyond a point of no return and sealing one's fate for good or ill.
Rubicon Advisors may be aptly named. At least one of them, no Julius Caesar he except in his inflated devious ego, crossed the Rubicon with the AVNE-iequity-Lotus-Crystal gang and, in this case, got mauled on the other side.