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Mobile Gambling: A Comprehensive Strategy & Market Review - 2013 Editon Out Now
M2 - Wed Mar 05, 11:55AM CST
Research and Markets (http://www.researchandmarkets.com/research/zh9h6m/mobile_gambling) has announced the addition of the "Mobile Gambling: A Comprehensive Strategy & Market Review" report to their offering. 2012 is likely to be recognised as the year mobile gambling finally came of age. For many years, the platform was heralded as the next big thing' - the future of gambling. Yet, results have fallen way short of the ambitious projections of a few years ago. In 2005, Jupiter Research forecasted that global mobile gambling services would generate revenues of more than $19.3 billion by 2009. Yet in 2010, Gartner analysts showed the 2009 revenue levels at $4.7 billion. In the past few years, Juniper Research has found that growth has been in-line with expectations, notwithstanding the economic downturn. According to a February 2010 comScore MobiLens study smartphone subscribers are much more likely to play mobile casino games than subscribers of generic phones. The study revealed that 7.6% of smartphone subscribers but only 1.2% of generic mobile subscribers played mobile casino games within a three month time frame. This report addresses the entire mobile marketplace, from the technological considerations to the market potential and will include case studies on the key suppliers and operators who are making their mark with this platform. Mobile Gambling: A Comprehensive Strategy & Market Review takes a comprehensive review of the mobile space as it is today, and will have appeal to a wide range of operators and suppliers in the industry who are considering mobile, but in light of the disappointments of the past, need current information to make informed decisions about how best to proceed with their resources. Companies Mentioned - 888 - AliQuantum/Plus-Five Gaming - Amazon - Bet 365 - Bet Tracker - Betconstruct - Betfair - Betfred - Betsson - bwin.party - Cellectivity - Centrebet - Cozy Games - EntroPay - EveryMatrix - Fremantle Media - Gala Coral - Google - Intertops - Ladbrokes - mBet - mFortune - Mfuse - Mkodo - Mobenga - Motorola - Neogames Mobile - Netplay TV - NextGen Gaming - Paddy Power - Paysafecard - Playtech - Probability - Rank Interactive - Sky Bet - Spin3 - Sporting Index - Sportingbet - Stan James - Ukash - Unibet - Viaden Mobile - Victor Chandler - Virgin Games - William Hill - Wirecard - Worldpay - Zukido - Zynga For more information visit http://www.researchandmarkets.com/research/zh...e_gambling About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Social Marketing & Strategies - Effective Implementation & Measurement: 2013 Edition
M2 - Tue Mar 04, 10:36AM CST
Research and Markets (http://www.researchandmarkets.com/research/pbcgjb/social_marketing) has announced the addition of the "Social Marketing & Strategies: Effective Implementation & Measurement" report to their offering. Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts. At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone. Being competitive in today's global economy hinges on the ability to interact with consumers online. Social media didn't invent the ability for customers to share their opinions, but it did amplify it. The networks have democratised information and empowered consumers. As a result, user networks are changing how customers refer products and services, and ultimately make decisions. The relationship between customers and business is changing and will continue to evolve as social media permeates our culture and society. How you take advantage of these changes will define your iGaming Business in the future. Companies Mentioned: - Facebook - Google - Paddy Power - Betfair - Sky Bet - mFortune - Jackpot Joy - William Hill - Bet36 - OpenBet For more information visit http://www.researchandmarkets.com/research/pb..._marketing About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Digital Casinos - A Market Assessment and Outlook: 2013-14 Study Features Commentary from Leading Executives
M2 - Tue Mar 04, 8:38AM CST
Research and Markets (http://www.researchandmarkets.com/research/hfclnp/digital_casinos) has announced the addition of the "Digital Casinos - A Market Assessment and Outlook" report to their offering. This report provides real insight and benefits to bookmakers, gaming developers, sponsors, brand managers, marketers, agencies and others who are actively involved in sports betting or that might be considering entering the industry. It provides case studies of the major casino operators and software companies and determines who the winners and losers will be. It also features commentary from leading executives in the digital gaming industry who provide their own expert views on what is next for digital casinos. Key Features of this Report - Global game genre overviews by region - Strategies into areas of opportunity: how you can expand and grow - Important factors affecting growth in the industry and how to avoid the pitfalls - Discover the marketing strategies of online and mobile operators - Regulatory issues and the growing role of smartphones and how it's affecting digital casino offerings - Social media and live dealer gaming Companies Mentioned: - 888 - Amaya Gaming - Bwin.Party - Introduction - Ladbrokes - Microgaming - Paddy Power - Playtech - William Hill Key Topics Covered: Chapter 1: Introduction Chapter 2: How Casino Gaming Sites Work Chapter 3: Customer Acquisition and Retention Chapter 4: Casinos and Connected Portable Devices Chapter 5: Digital Casinos and Social Media Chapter 6: Regulation Chapter 7: Card-Based Casino Games Chapter 8: Dice-Based Casino Games Chapter 9: Wheel-Based Casino Games Chapter 10: Slots Chapter 11: Video-Based Casino Games Chapter 12: Virtual Reality-based Casino Games Chapter 13: Casino Software Companies Chapter 14: Online Gaming Operators Chapter 15: Outlook for Digital Casinos For more information visit http://www.researchandmarkets.com/research/hf...al_casinos About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Paddy Power Led the Way in August With Money-Back Offers Says FREEBETS.COM
Marketwire - Tue Sep 10, 3:49AM CDT
Paddy Power has taken the FREEBETS.com monthly title as the best bookmaker for money-back offers after a strong offering throughout August.
Core Gaming Makes the Jump to Odobo with Evel Knievel(R)
Business Wire - Mon Jul 08, 8:00AM CDT
CORE Gaming - a leading developer of HTML5 mobile and tablet casino games - today announced a partnership with Odobo, the new games development platform and marketplace for the regulated gambling industry.
Paddy Powers to Top Spot in June for Money-Back Offers
Marketwire - Mon Jul 08, 5:50AM CDT
Leading affiliate site's monthly market analysis for June has revealed that Paddy Power were the best value bookmaker for Money Back offers during the month. The Irish bookie had previously finished in the runners up position in the first ever analysis of this booming sector in May.
Bally Technologies' Online Games Now Available on Paddy Power
Business Wire - Thu Jun 27, 8:02AM CDT
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced its online slot games are now available on the Ireland-based Paddy Power.
Paddy Power Wins Appeal Against Newham
PR Newswire Europe - Mon Jun 17, 7:56AM CDT
LONDON, June 17, 2013 /PRNewswire/ --
FMCG and Fashion Elite to Join ad:tech London Keynote Line up
PR Newswire - Thu Jun 13, 1:00AM CDT
Unilever Global SVP Media Luis Di Como, iconic British fashion designer Ozwald Boateng OBE, WPP Digital Chief Executive Mark Read and AKQA Co-Founder James Hilton are among the first headline speakers to be announced for ad:tech London on 11-12 September.
Paddy Power Hit The Back Of The Net With Champions League Final Offer
M2 - Fri May 24, 6:50AM CDT
All eyes will be on Wembley on Saturday evening when Bayern Munich take on Borussia Dortmund in the first ever all-German Champions League Final.
UK Online Gambling Intelligence Report
M2 - Mon May 20, 9:09AM CDT
Research and Markets (http://www.researchandmarkets.com/research/wbpj75/uk_online) has announced the addition of the "UK Online Gambling Intelligence Report" report to their offering. Since 2007, online gambling advertising has increased by 1,386%. This is indicative of the continuing competitiveness within the gambling sector. Sports betting dominates online gambling, accounting for 45% of all search impression volume. During 2012, the search impression volume from mobile devices grew 75%, with the sports betting sub-vertical having the largest share. In terms of both revenue and search impression volume, horse racing betting is the largest segment within sportsbook and is led by William Hill. Casino and poker is led by 888. This has been achieved with the implementation of an aggressive strategy across both organic and paid search. However, they face strong competition from cross-vertical brands like Ladbrokes, as well as pure play specialists such as PokersStars. Intercasino has seen a dramatic downturn in their organic performance and there is evidence to suggest that this may be partly due to the historical impact of a Google algorithm update. Gala and Mecca are the only traditional land-based bingo operators within the top 10 of our aggregated click share index. Gala's position is attributed to the fact that they have solid organic coverage, while Mecca leverage PPC to maximise their exposure. 888 has always invested heavily in traditional organic and paid search. However, a recent agreement with Facebook to offer real money gambling is an aggressive move by 888 as they look to capitalise on the growth of social media. Paddy Power have developed a seamless integration between their TV advertising and social media platforms by deploying a content strategy that communicates with great effect a maverick brand proposition that is entertaining, fun and humourous. What will you get from this report? - A who's who in online gambling. - In-depth market analysis covering January 2012 to December 2012. - Over 100 individual pieces of key insights. - Over 100 individual pieces of statistical interpretation. - Analysis of the top 100 brands across the top 50 keywords. - An interpretation of the top brands search and social media strategies. What questions do we answer? - Who are the market leaders? - Which keywords are driving market visibility? - What are brands doing to achieve maximum market share? - How are brands using social media to acquire customers? Key Topics Covered: - Sports Betting Leads Growth Within the Online Gambling Market - Growth of Football Betting - Mobile Devices and Online Gambling - Introduction to the Online Gambling Market - Structure of the Online Gambling Market - How Do We Measure the Search Market? - Growth of Online Advertising Within the UK Gambling Sector - Share of Brand Impression Volume - Most Visible Online Gambling Brands in Search: Key Highlights - Casino - Poker - Bingo - Sports Betting - Horse Racing Betting - Football Betting - Social Media Exposure - Which Brands are Engaging Customers via Social Media? - Score Carding Overall Social Media Strategies - Most Visible and Interactive Online Gambling Brands - Social Media Content Tactics - Social Betting Content Tactics For more information visit http://www.researchandmarkets.com/research/wbpj75/uk_online
Paddy Power Poker Launches Viva Las Vegas With Unlimited World Series of Poker Packages
Marketwire - Wed Apr 10, 5:46AM CDT
Editors note: There is one image associated with this press release.
Paddy Power Poker Irish Open Main Event Starts Friday
Marketwire - Thu Mar 28, 2:36AM CDT
Editors note: There is one photo associated with this press release.
Paddy Power Poker Launches Irish Open Betting Markets
Marketwire - Thu Mar 21, 2:14AM CDT
paddypowerpoker.com has launched its betting markets for the Irish Open 2013.
Analyzing the Casinos & Gambling Industry in Australia 2013
M2 - Tue Mar 19, 11:23AM CDT
Research and Markets (http://www.researchandmarkets.com/research/hqvr6z/analyzing_the) has announced the addition of the "Analyzing the Casinos & Gambling Industry in Australia" report to their offering. Aruvian Research analyzes the Casinos and Gambling Industry in Australia in its report Analyzing the Casinos & Gambling Industry in Australia. We begin with an analysis of the global casinos and gaming industry through an industry overview, industry value analysis, industry segmentation, regulatory framework, industry competition and an industry outlook. We also analyze the factors that are impacting the global casinos and gambling industry such as regulations, mergers & acquisitions, international trade, industry globalization, amongst others. The market for casinos and gaming in Australia has faced a bit of downturn since the global economic meltdown in 2009. There are currently 13 casinos located in Australia, providing an extensive range of table and electronic games, as well as non-gaming services an