UPDATED DD FOR BOTH FITX BUSINESS SUBSIDIARIES!!!:
I. COMPANY SUMMARY OF FITX: (Most up to date headlines/articles/DD section follows summary below.)
Creative Edge Nutrition (FITX) is the umbrella holding company. They are based in Madison Heights, Michigan. The company vision has been to build by organic growth and strategic acquisitions in a "vertical integration" strategy, for the purpose of quickly increasing revenue streams for company growth, while cutting out middle man costs. Revenue brought in from all subsidiary revenue streams listed below comes into the umbrella company, FITX. Bill Chaaban (CEO), has repeatedly stated, "There are NO current plans for a reverse split or an increase in authorized or outstanding shares. We are exploring the share buy back options." This has been repeatedly publicly stated as recent as mid-Feb.
Under the FITX umbrella, there are 2 primary business subsidiaries:
1) CEN-BIOTECH:
This subsidiary will be involved in production and distribution of medical marijuana, and is based in Lakeshore, Ontario, just outside Windsor in Canada. FITX is one of the very few true "MMJ" stocks which will actually produce the marijuana, as opposed to most other that are involved with other derivative aspects of the marijuana such as CBD extracts, CBD research, edibles, smoking or growing devices, etc. Basically, these other "MMJ" revolve and exist around the actual product (marijuana) that we will be producing in MASS quantity. Their 85,000 square foot buildings with multiple floors and 10.3 acre production facility is expected to have the capacity to produce up to 1.3 million pounds of dried medical marijuana annually for Canadian distribution, as well as planned export to approximately 30 countries. FITX expects to generate revenue of $20 million in the 1st 12 months of operations, and $100 million/year by the 5th year of operations. FITX wants to eventually expand the facility to more than 1 million square feet on multiple floors, which would translate to $5 billion/year in revenue, with an anticipated profit margin of 80%. FITX plans to grow 50 strains of marijuana, from seeds sourced in Canada, Mexico and Colombia. The website is CENBIOTECHINC.COM .
2) CENERGY NUTRITION:
This subsidiary is our personalized sports supplement nutritional line. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com, Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products were outselling more than HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com (#189 on 2/4/14) . The website is CENERGYNUTRITION.COM .
--> Notably , Leonard Armenta serves as Vice President of Brand Management & Marketing. Prior to joining Cenergy in 2013, he served as the Chief Operating Officer and later, Executive Vice President of MusclePharm ( MSLP ). He was instrumental in MusclePharm becoming one of the leading U.S. nutritional brands with massive growth and revenues, and he was responsible for placing MusclePharm into the largest US distributors and in over 35 International countries.
-->We sponsor several MMA fighters (who continue to win with Cenergy plastered on their shorts), an NFL player, and several fitness models. The supplement side of this company is a tremendous asset to us, and will continue to be.
-->As part of Cenergy Nutrition, there is also a "Cenergy Natural" line. One is a premium grade Hemp Protein supplement line at HEMPNORTHAMERICA.COM, and the other is a premium Chia Seed based supplement line at CHIANORTHAMERICA.COM.
II. As part of the strategic acquisitions and vertical integration strategy discussed above, FITX made multiple company acquisitions:
1) 4 active revenue-generating online nutritional supplement stores: SUPPLEMENTSTOGO.COM, A-Z-NUTRITION.COM, WORLDCLASSNUTRITION.COM, CHESAPEAKENUTRACEUTICALS.COM. If you go to these sites, at the top you'll see they are owned by Creative Edge Nutrition (FITX). These additional websites not only give us revenue from our own Cenergy line, but also revenue from selling all the major supplement and bodybuilding brands out there.
2) 3 active revenue-generating brands/companies: SCIENCE DEFINED NUTRITION (makes the popular Rogue sports nutrition supplement line), SCI-FIT, NATURE'S SCIENCE.
3) 3 active revenue-generating "Canadian Nutrition Superstores", which consist of brick and mortar nutritional supplement stores in Canada, selling all the major supplement and bodybuilding brands.
4) Seeds R Us Inc., which imports and distributes nutritious seeds such as chia seeds. Many of these seeds such as chia are incorporated into our products.
5) SCD Enterprises, LLC
6) Innovative Fulfillment Corp, which was an already profitable company producing sales.
7) The CEO hinted at continuing this vertical integration strategy recently on the official company Facebook page 1/22/14: "New exciting targets for acquisition. GO FITX !!! Time to implement the vertical integration model for the medical cannabis sector."
III. SUMMARY OF FITX HISTORICAL PROGRESS:
The building of FITX up to this point has been carried out strategically in a very small amount of time in a business sense. Let me outline why:
1) Bill Chaaban didn't become CEO until April 2012 . Prior to this, we had no products or business. Everything before this, including the reverse merger into the LBGE shell in 2011, is now irrelevant history and the shell has been cleaned up. History begins when he became CEO. When he came on board, we had an idea for a single product, Metabolic Xtreme, but nothing tangible. He has put an impressive team together with 4 attorneys ( Bill himself is a licensed attorney and dual citizen in both US and Canada ), doctors, and scientists.
2) From day one, Bill described his long term plan of vertical integration and strategic acquisitions to not only build organically, bring in instant revenue streams to fund future company projects (obviously CEN-Biotech has been the major one), as well as build long term shareholder value. I have outlined these strategic acquisitions and vertical integration strategies above.
3) After only a short time since becoming CEO, the Cenergy line now has multiple products selling on multiple websites. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com, Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products were outselling more than HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com (#189 on 2/4/14). THIS IS MAJOR PROGRESS.
4) On 3/25/13 FITX announced it's entrance into the medical marijuana industry. We have made tremendous progress thus far in a VERY SHORT time period, which has catapulted us into a leading position in this new projected multi-billion dollar industry of medical marijuana, and our grow operation will be significantly larger than any other growers currently approved by Health Canada :
-FITX had caught the eye of the soon to be booming medical marijuana industry, and were invited to present at the ArcView meeting 1/23/14. Arcview is the largest angel investor /private investor network in this space. This investor group has been featured on the front page of Fortune Magazine, and interviewed on major financial stations. They don't allow just any company to present at their meetings. They are chosen.
-We have The Town Of Lakeshore Mayor, Former Canadian Provincial Minister Of Trade, President and CEO of the WindsorEssex Economic Development Corporation, and Royal Canadian Mounted Police backing us. No other publicly traded MMJ companies have this perfect set up. We also have the land, existing buildings, and building permits/plans for expansion as weather will allow to progress.
-FITX received the "Ready to Build" letter from Health Canada in November 2013. On 1/9/14, FITX received Health Canada's approval of tracking compliance by utilizing a new state-of-the-art M3Hub Seed to Sale Tracking platform with our partner, EDXC, which meets and exceeds Health Canada's tracking compliance thresholds. FITX is now only awaiting the final license from Health Canada, pending inspection.
-On 3/2/14 Bill stated on Facebook, "We are aiming for an accelerated build out of our existing 27,000 sq ft building. We anticipate completion within 8 to 10 weeks when we will call for inspection." The grow operation will then begin, as well as the continued building of the additional buildings. (In the 420 Investor interview with Alan Brochstein, he mentioned that Health Canada requested that they expedite the build out, so they decided to retrofit the existing building prior to finishing the the build out of the larger new building, which they continue to do at the same time).
-FITX is actively involved with advancing the medical marijuana bills in Michigan, involved with the local government, and has hired lobbyists to assist in this. FITX has announced that they are poised to be a leader in the Michigan medical cannabis industry as legalization becomes reality.
-FITX has formed a strategic partnership with PHOT (officially approved by 88% shareholder vote 2/7/14) and EDXC. FITX + PHOT + EDXC = the foundation of a legacy company . Notably, PHOT extended partnership with FSPM on 2/4/14 for a new line of professional components co-branded under FusionPharm's PharmPod™ brand name and GrowLife's Stealth Grow™ line of equipment raising speculation of FITX utilizing the new technology in their grow operation. This is setting up to be a historical building block in this new medical cannabis industry, and sets up this group team to be leaders in it.
-We are represented by the 2013 PR Agency of the year, 5W. They work for a huge list of household name celebrities and companies (such as McDonald's, GQ, 1800 Tequila, Barne's & Noble, Microsoft MSN, Welch's, Cold-EEZE, IHOP, Wyndham, Snoop Dogg, Pam Anderson to name a few). This company doesn't take on just some typical "penny stock" company. Proof of this can be seen on the 5W website, where Creative Edge Nutrition is listed under the "Healthcare" category as seen below:
I. COMPANY SUMMARY OF FITX: (Most up to date headlines/articles/DD section follows summary below.)
Creative Edge Nutrition (FITX) is the umbrella holding company. They are based in Madison Heights, Michigan. The company vision has been to build by organic growth and strategic acquisitions in a "vertical integration" strategy, for the purpose of quickly increasing revenue streams for company growth, while cutting out middle man costs. Revenue brought in from all subsidiary revenue streams listed below comes into the umbrella company, FITX. Bill Chaaban (CEO), has repeatedly stated, "There are NO current plans for a reverse split or an increase in authorized or outstanding shares. We are exploring the share buy back options." This has been repeatedly publicly stated as recent as mid-Feb.
Under the FITX umbrella, there are 2 primary business subsidiaries:
1) CEN-BIOTECH:
This subsidiary will be involved in production and distribution of medical marijuana, and is based in Lakeshore, Ontario, just outside Windsor in Canada. FITX is one of the very few true "MMJ" stocks which will actually produce the marijuana, as opposed to most other that are involved with other derivative aspects of the marijuana such as CBD extracts, CBD research, edibles, smoking or growing devices, etc. Basically, these other "MMJ" revolve and exist around the actual product (marijuana) that we will be producing in MASS quantity. Their 85,000 square foot buildings with multiple floors and 10.3 acre production facility is expected to have the capacity to produce up to 1.3 million pounds of dried medical marijuana annually for Canadian distribution, as well as planned export to approximately 30 countries. FITX expects to generate revenue of $20 million in the 1st 12 months of operations, and $100 million/year by the 5th year of operations. FITX wants to eventually expand the facility to more than 1 million square feet on multiple floors, which would translate to $5 billion/year in revenue, with an anticipated profit margin of 80%. FITX plans to grow 50 strains of marijuana, from seeds sourced in Canada, Mexico and Colombia. The website is CENBIOTECHINC.COM .
2) CENERGY NUTRITION:
This subsidiary is our personalized sports supplement nutritional line. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com, Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products were outselling more than HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com (#189 on 2/4/14) . The website is CENERGYNUTRITION.COM .
--> Notably , Leonard Armenta serves as Vice President of Brand Management & Marketing. Prior to joining Cenergy in 2013, he served as the Chief Operating Officer and later, Executive Vice President of MusclePharm ( MSLP ). He was instrumental in MusclePharm becoming one of the leading U.S. nutritional brands with massive growth and revenues, and he was responsible for placing MusclePharm into the largest US distributors and in over 35 International countries.
-->We sponsor several MMA fighters (who continue to win with Cenergy plastered on their shorts), an NFL player, and several fitness models. The supplement side of this company is a tremendous asset to us, and will continue to be.
-->As part of Cenergy Nutrition, there is also a "Cenergy Natural" line. One is a premium grade Hemp Protein supplement line at HEMPNORTHAMERICA.COM, and the other is a premium Chia Seed based supplement line at CHIANORTHAMERICA.COM.
II. As part of the strategic acquisitions and vertical integration strategy discussed above, FITX made multiple company acquisitions:
1) 4 active revenue-generating online nutritional supplement stores: SUPPLEMENTSTOGO.COM, A-Z-NUTRITION.COM, WORLDCLASSNUTRITION.COM, CHESAPEAKENUTRACEUTICALS.COM. If you go to these sites, at the top you'll see they are owned by Creative Edge Nutrition (FITX). These additional websites not only give us revenue from our own Cenergy line, but also revenue from selling all the major supplement and bodybuilding brands out there.
2) 3 active revenue-generating brands/companies: SCIENCE DEFINED NUTRITION (makes the popular Rogue sports nutrition supplement line), SCI-FIT, NATURE'S SCIENCE.
3) 3 active revenue-generating "Canadian Nutrition Superstores", which consist of brick and mortar nutritional supplement stores in Canada, selling all the major supplement and bodybuilding brands.
4) Seeds R Us Inc., which imports and distributes nutritious seeds such as chia seeds. Many of these seeds such as chia are incorporated into our products.
5) SCD Enterprises, LLC
6) Innovative Fulfillment Corp, which was an already profitable company producing sales.
7) The CEO hinted at continuing this vertical integration strategy recently on the official company Facebook page 1/22/14: "New exciting targets for acquisition. GO FITX !!! Time to implement the vertical integration model for the medical cannabis sector."
III. SUMMARY OF FITX HISTORICAL PROGRESS:
The building of FITX up to this point has been carried out strategically in a very small amount of time in a business sense. Let me outline why:
1) Bill Chaaban didn't become CEO until April 2012 . Prior to this, we had no products or business. Everything before this, including the reverse merger into the LBGE shell in 2011, is now irrelevant history and the shell has been cleaned up. History begins when he became CEO. When he came on board, we had an idea for a single product, Metabolic Xtreme, but nothing tangible. He has put an impressive team together with 4 attorneys ( Bill himself is a licensed attorney and dual citizen in both US and Canada ), doctors, and scientists.
2) From day one, Bill described his long term plan of vertical integration and strategic acquisitions to not only build organically, bring in instant revenue streams to fund future company projects (obviously CEN-Biotech has been the major one), as well as build long term shareholder value. I have outlined these strategic acquisitions and vertical integration strategies above.
3) After only a short time since becoming CEO, the Cenergy line now has multiple products selling on multiple websites. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com, Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products were outselling more than HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com (#189 on 2/4/14). THIS IS MAJOR PROGRESS.
4) On 3/25/13 FITX announced it's entrance into the medical marijuana industry. We have made tremendous progress thus far in a VERY SHORT time period, which has catapulted us into a leading position in this new projected multi-billion dollar industry of medical marijuana, and our grow operation will be significantly larger than any other growers currently approved by Health Canada :
-FITX had caught the eye of the soon to be booming medical marijuana industry, and were invited to present at the ArcView meeting 1/23/14. Arcview is the largest angel investor /private investor network in this space. This investor group has been featured on the front page of Fortune Magazine, and interviewed on major financial stations. They don't allow just any company to present at their meetings. They are chosen.
-We have The Town Of Lakeshore Mayor, Former Canadian Provincial Minister Of Trade, President and CEO of the WindsorEssex Economic Development Corporation, and Royal Canadian Mounted Police backing us. No other publicly traded MMJ companies have this perfect set up. We also have the land, existing buildings, and building permits/plans for expansion as weather will allow to progress.
-FITX received the "Ready to Build" letter from Health Canada in November 2013. On 1/9/14, FITX received Health Canada's approval of tracking compliance by utilizing a new state-of-the-art M3Hub Seed to Sale Tracking platform with our partner, EDXC, which meets and exceeds Health Canada's tracking compliance thresholds. FITX is now only awaiting the final license from Health Canada, pending inspection.
-On 3/2/14 Bill stated on Facebook, "We are aiming for an accelerated build out of our existing 27,000 sq ft building. We anticipate completion within 8 to 10 weeks when we will call for inspection." The grow operation will then begin, as well as the continued building of the additional buildings. (In the 420 Investor interview with Alan Brochstein, he mentioned that Health Canada requested that they expedite the build out, so they decided to retrofit the existing building prior to finishing the the build out of the larger new building, which they continue to do at the same time).
-FITX is actively involved with advancing the medical marijuana bills in Michigan, involved with the local government, and has hired lobbyists to assist in this. FITX has announced that they are poised to be a leader in the Michigan medical cannabis industry as legalization becomes reality.
-FITX has formed a strategic partnership with PHOT (officially approved by 88% shareholder vote 2/7/14) and EDXC. FITX + PHOT + EDXC = the foundation of a legacy company . Notably, PHOT extended partnership with FSPM on 2/4/14 for a new line of professional components co-branded under FusionPharm's PharmPod™ brand name and GrowLife's Stealth Grow™ line of equipment raising speculation of FITX utilizing the new technology in their grow operation. This is setting up to be a historical building block in this new medical cannabis industry, and sets up this group team to be leaders in it.
-We are represented by the 2013 PR Agency of the year, 5W. They work for a huge list of household name celebrities and companies (such as McDonald's, GQ, 1800 Tequila, Barne's & Noble, Microsoft MSN, Welch's, Cold-EEZE, IHOP, Wyndham, Snoop Dogg, Pam Anderson to name a few). This company doesn't take on just some typical "penny stock" company. Proof of this can be seen on the 5W website, where Creative Edge Nutrition is listed under the "Healthcare" category as seen below:
