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Since when did everyone start caring about the supplement business? On the supplement side of this company is worth -$a lot. Without the MJ side, this company is nothing because building a brand is the hardest thing to do in business and the supplement game is VERY crowded.
So, if you are betting anything on this supplement stuff then I would say the broken agreement with GNC reinforces the worthlessness of the brand at the moment. On the nutrition brand side it will still be years before this company is worth a pps of $.01 with the amount of current OS shares. I work with these types of brands and deals every single day and I know the chances of success.
Now, a brand new industry is at the very early stages of opening up and FITX has a very good plan to capitalize on it. Like most people who have done their DD, Health Canada isn't going to say, "we don't like you we and so we are not giving you a license" they will say, "fix these things and call us when you are ready". Unless Bill and the team just stop, which would make no sense at all, just wait for real information that is material to the stock price.
Honestly, as long as they have funding for the current building needs, I could careless if Bill came out tomorrow and said they are liquidating the supplement business.
As to what Bill said about the GNC deal, his response to me earlier today was, " I've said numerous times I'm working the medical marijuana side. I don't know who Scott is and I really don't care to be quite honest." This tells me he is not involved with the supplement business and could very well have misunderstood a conversation with GNC, or it could have been accurate at the time but orders can be canceled at anytime.