Well from the PR's AVNE is the licensor (make $$ royalties)' SKTO is the EXCLUSIVE licensee (make the big sales $$$). SKTO still makes the big money, AVNE makes a small cut of the sales from SKTO(the typical licensing relationship fees), AEGY makes money by whoever SKTO gets as new clients and maybe a cut of the revenue from the store....so imo SKTO as a licensee, licensee's make the largest dough if its setup as the typical EXCLUSIVE licensing relationship. But that depends on what percentage AVNE makes off the revenue....i only caps 'exclusive' because its very important that SKTO is the only licensee.......if D.Gold approved it, i cant complain...imo it keeps the license safe from anyone who will try to steal it.