"Stay tuned for further breakthroughs"....
Well, ok, Mr. Roth, we have stayed tuned for quite a while now and there have been no breakthroughs. What shareholders have experienced is a flood of PRs and great news and developments regarding the distribution website, product shipped into the USA, sales and consumer reviews, Euro patent getting granted, a sky rocketing stock, etc, etc, in the weeks leading up to what effectively was a dead end. On July 1 2011 the DTC locked the stock a day after the SEC dropped a bomb about the ex CEO engaging in illegal activities two years earlier.
Basically, it is safe to say that investors who bought into the company during all the great news and product launch and sky rocketing stock could not have been screwed any worse than by the timing that occurred with the events from early May 2011 to early July 2011. There were many traders who bought in on July 1 2011 looking for a decent trade and instead got trapped, going on over a year now, cant buy more and cant get out, because of the DTC lock. All the while the companys last filing was for this same time an entire year ago, nothing new since then. I think its safe to say that shareholders are only getting static on this channel and there is no reason to stay tuned, there have been no breakthroughs, just breaks of shareholders wallets as they have been victims of a liquidity crunch in the stock so have had to exit with gigantic losses, while the crony participants cover at leisure.
I think it is very suspicious that the timing of the events which occurred from mid June 2011 to early July 2011 basically looked to be engineered to trap as many interested investors as possible. The timing of all of it could not have been any worse for shareholders and buyers of the stock. The stock was sky rocketing, product was rolling in to the USA, sales were happening on the website and customers leaving great reviews, PR after PR about great news, and all the while the ex CEO had signed a plea agreement late May 2011, so the company principles knew these troubled waters were coming crashing down soon and yet the gates to stock ownership were opened as wide as possible to let as many investors in so that weeks later the SEC and DTC could take a nice blood letting out on a horde of traders and investors. One very suspicious bit of timing to the entire comedy of errors was the Euro patent. Below is the press release about the granting of the Euro patent, in mid June, just two weeks before the SEC news dropped and the stock was globally locked by the DTC. It seems rather odd that the stock got locked on July 1 2011 and the Euro patent was to go into effect on July 6 2011, after waiting years for the patent application to get granted. July 2nd and 3rd was a weekend and July 4th was a holiday, then the 5th the stock still traded with Fidelity, up to just over 30M shares with a high over the 3 cent level. Then on July 6 2011, the day the patent becomes available, the stock is effectively globally locked and volume drops down to virtually nil and the PPS begins its long year long march down to end up today at below par value. Does management see anything suspicious or wrong with this picture? It all seems highly suspect , as if SFIO the company and previous management had very large forces actively working against them and at work to destroy this company and this product, just waiting in the wings to strike at the perfect moment to destroy any and all investors who would ever think to support the company along with the destruction of the previous management and the company itself; along with it the product. Shareholders got the worst set of circumstances and the worst timing of sequenced events I have ever seen in a story and what have loyal shareholders got in return? Nothing, no news, no word from management in over a year. Just a dead stock with no liquidity and told to "stay tuned". I think its time to change the channel. 
LAS VEGAS, NV--(Marketwire - 06/15/11 ) - George Roth, CFO of Smokefree Innotec, Inc. (Pinksheets:SFIO - News), an established international distributor of e-cigarettes ( http://www.sfio.us or http://www.realsmokefree.com ), stated that today SFIO's European patent attorneys have sent the Company a copy of a letter issued by the European Patent Office 80298 MUNICH, GERMANY, disclosing its "Decision to Grant the patent European pat. appl. no. 08738110.9, Issued on 10 June 2011. The decision will take effect on 6 July 2011 ." This is a follow up on information previously released regarding the grant of this patent, the issue is now finalized.
