FOUNTAIN VALLEY, Calif., Feb. 27, 2014 (GLOBE NEWSWIRE) -- Hang w/, the celebrity-driven live-streaming video mobile app, today released statistics showing that the Hang w/ platform engages fans five to 250 times more than leading social media platforms. The metrics compared the percentage of Hang w/ celebrity followers who "Tune In" to a celebrity's broadcast versus the percentage of followers of the same celebrities who "like," "favorite," "retweet," "comment," and "share" on the major social media platforms.
Hang w/ user analytics reveal that fans on Hang w/ are more likely to Tune In to a celebrity's three- to nine-minute live broadcast than fans are to engage in the following social media activities:
Hang w/ Tune In versus Facebook like: 5:1
Hang w/ Tune In versus Instagram comment: 19:1
Hang w/ Tune In versus Twitter favorite: 153:1
Hang w/ Tune In versus Twitter retweet: 195:1
Hang w/ Tune In versus Facebook share: 250:1
The Hang w/ platform, which allows users to "hang with" celebrities and each other via live-streaming video and simultaneous chat, was created in part to help celebrities and users with large followings to build authentic and interactive social media relationships. The platform allows users to follow people who interest them and notifies users when that person broadcasts live.
"Hang w/ is proving to be a powerful platform for fan engagement," said Hang With, Inc. co-founder and CEO Andrew Maltin. "We've always believed live broadcasts are far more exciting to a fan than reading 140 characters, viewing an image or even watching a video. And now the analytics show it to be overwhelmingly true."
The topic of fan engagement has become a focus of Hollywood executives and companies like Facebook and Twitter who are seeking more meaningful engagement between celebrities and fans - and are not simply counting the total numbers of followers.
The Hang w/ platform has attracted more than 100 actors, athletes, musicians and entertainers including 50 Cent, Ali Landry, Cheech and Chong, Claudia Jordan, Jamie Kennedy, Kaskade, Larry the Cable Guy, Lucy Hale, Terrell Owens and Timbaland.
You can view a Hang w/ celebrity engagement sizzle video here .
About Hang w/
The Hang w/ app connects people through live-streaming video and simultaneous chat, allowing anyone with an iPhone, iPad or Android device to broadcast live to dozens, hundreds or even millions of viewers around the globe.
Hang w/ was incubated by MEDL Mobile, Inc., a mobile industry pioneer that has architected, created, developed, marketed and monetized hundreds of mobile apps and driven more than 22 million downloads. MEDL Mobile is the majority shareholder of Hang With, Inc.
You can learn more at http://www.hangwith.com .
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
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Media Contact: DJ Swanepoel MEDL Mobile 714-617-1991 ex. 4211
