Making Ads That Work: Wrapmail $WRAP Posted on 20
Post# of 18238
Posted On: 09/24/2012 4:33:09 PM
Making Ads That Work: Wrapmail $WRAP
Posted on 20. Sep, 2012 by The Editors in Brands in Digital, Featured
Wrapmail is the brainchild of Rolv Heggenhougen, a Norwegian serial entrepreneur who believes that email as an advertising format is a sleeping giant within the advertising technology industry.
It is apparent to anyone that banner ads still face an uphill battle against more effective mobile and rich media ads, but email, and its vast potential as an advertising format, is not only chronically overlooked but also misunderstood.
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