NEW YORK, Feb. 24, 2014 (GLOBE NEWSWIRE) -- Zenith, the first industrial watch manufacturer in history, today announced Oklahoma City Thunder Point Guard Russell Westbrook as its new brand ambassador. Having earned fame thanks to its legendary El Primero caliber, Zenith chose Westbrook for his commitment to excellence, skilled technique and innovative style - values shared by these two visionaries. Today marks the official launch of Westbrook as the latest brand ambassador.
"As a professional basketball player, I'm continually striving to do better and reach new heights in my career. I feel that's something Zenith and I share," said Westbrook. "I am excited and honored to be a part of a brand with such a rich history and immense creativity. In so many ways, the brand's ideals and my passions overlap, making this a great partnership".
Jean-Frederic Dufour, CEO of Zenith Watches explains the partnership: "Since the beginning of its history, Zenith has always been a keen supporter of human skill and talent by accompanying personalities and people in their enterprises." He adds, "Russell is a true talent in his craft and we are very happy to have found in him a person that shares our philosophy of putting innovation, creativity, and fearlessness at the forefront of each activity. As one of the NBA's most unique dressers, Russell's daring style has made him an icon both on and off court. I am deeply moved that I am now able to call him a friend of the brand."
Gearing up to celebrate its 150th anniversary in 2015, the brand with the guiding star anticipates an exciting year with the addition of Russell Westbrook as Brand Ambassador.
About Russell Westbrook:
Born in South Central, Los Angeles in 1988, Russell Westbrook played high school basketball for Leuzinger High School before playing two seasons of college basketball for the UCLA Bruins. Westbrook was selected in the first round of the 2008 NBA draft with the fourth overall pick by the Seattle SuperSonics, who relocated from Seattle to Oklahoma City. Westbrook holds two Gold medals for his participation in both the 2010 FIBA World Championship in Turkey and the 2012 Men's USA Olympic Championship in London. Known for his admirable offense on the court, the NBA All-Star currently serves as a point guard for the Oklahoma City Thunder.
About Zenith Timepieces:
Zenith; founded in 1865 by Georges-Favre Jacot in Le Locle, Switzerland, stands out in the industry as the most titled brand in terms of precision. The name, Zenith which refers to the "highest point in the sky" represents the level of excellence Zenith pursues in their hand craftsmanship. Zenith has been manufacturing their timepieces in the same facility for 147 years and by the 20th century; the enterprising spirit instilled by the founder had raised the brand to the rank of the three largest Swiss watch manufactures.
Since its creation almost 150 years ago, Zenith has constantly played a pioneering role in developing and producing precise, reliable and complex timepieces. From onboard instruments to wristwatches and pocket-watches, Zenith has filed over 300 patents in the course of its rich history representing major breakthroughs in the progress of time measurement. Over the decades, the brand has built up an impressive array of more than 600 movement variations entirely developed and produced within its Manufacture. Since 1969, Zenith manufactures the El Primero, considered the most legendary chronograph of all time. The Manufacture also has a complete collection of other exciting timepieces that accent the pioneer in you. In addition to El Primero, the collection includes Academy, Captain, Pilot and the timeless Heritage timepieces.
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Gina Folin KINNEY + KINSELLA 212-620-0356 ext. 211 Tammy Brook FYI Brand Communications 212-586-2240
