$MHYS - Today’s young moviegoers have insatiable viewing habits. Laptops and Smartphone’s are their “always on” portals into social inter-connectivity, gaming, and movies. These devices make movies available anytime and anywhere, rendering the theatre-going experience nearly obsolete. Event films, like “Avatar,” and “Alice in Wonderland” are certainly worth a trip to the multiplex, but the time and money needed produce those blockbusters are not practical as a scalable business model.
Mass Hysteria Entertainment plans to change the theatrical paradigm by producing an experience that is inexpensive to create and more fun in the theater than on a laptop. The first stage of Mass Hysteria’s blueprint is to transform the theatrical experience, from passive to engaged, by encouraging the audience to interact with the film through web-enabled smart phones offering a dynamic range of proprietary in-movie features including gaming, texting, contests and additional content. Our goal is to fully immerse the audience in our movie.
Mass Hysteria Entertainment has combined seasoned management with cutting-edge technology in the belief it can cause an entertainment revolution. Just as the Barnum and Bailey Circus gave way to Circ de Soleil, and your morning cup of coffee grew into Starbucks… Mass Hysteria movies will lead a radical transformation in the cinema.