Unlike conventional entertainment, Mass Hysteria cannot be experienced on a TV or a computer or a game console. By design, we are inviting young adults out of their homes and into the local multiplex for a transformative experience; a movie event that will be shared with friends in ways that make them active participants. And when they leave the theatre, the audience will spread the word about the next big thing all over the Internet. Who knows, Mass Hysteria could become what defines their generation.
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