Mass Hysteria Entertainment is a new multi-media entertainment company created to produce feature films with an interactive component for the young adult market.
For more than a century, movies have been the premier form of entertainment, but the basic experience has not changed much over the years. Although movie grosses are currently at record levels due to increased ticket prices, attendance is down by 3%. Movie stars, the great insurance policy of the past, are not delivering today’s young audience. 3D, the reason behind the increased ticket prices, is fun but already becoming commonplace. In the corporate world, technology is the primary driver of progress, but so far the film industry has not found the in-road to harness its power. At Mass Hysteria Entertainment, we believe our proprietary technical innovations to the theatrical experience will herald the next iteration of cinema for the 21st Century.
Today’s young moviegoers have insatiable viewing habits. Laptops and Smartphone’s are their “always on” portals into social inter-connectivity, gaming, and movies. These devices make movies available anytime and anywhere, rendering the theatre-going experience nearly obsolete. Event films, like “Avatar,” and “Alice in Wonderland” are certainly worth a trip to the multiplex, but the time and money needed produce those blockbusters are not practical as a scalable business model.
Mass Hysteria Entertainment plans to change the theatrical paradigm by producing an experience that is inexpensive to create and more fun in the theater than on a laptop. The first stage of Mass Hysteria’s blueprint is to transform the theatrical experience, from passive to engaged, by encouraging the audience to interact with the film through web-enabled smart phones offering a dynamic range of proprietary in-movie features including gaming, texting, contests and additional content. Our goal is to fully immerse the audience in our movie.
Mass Hysteria’s core business will be built upon a suite of in-theatre innovations that will forever change the way an audience experiences movies. These game changers will become the baseline for Mass Hysteria Cinema – the platform upon which we add, with each theatrical release, an array of new innovations, assuring a fresh, exciting experience for the audience every time they venture into a Mass Hysteria movie.
Mass Hysteria Entertainment has combined seasoned management with cutting-edge technology in the belief it can cause an entertainment revolution. Just as the Barnum and Bailey Circus gave way to Circ de Soleil, and your morning cup of coffee grew into Starbucks… Mass Hysteria movies will lead a radical transformation in the cinema.
SUMMARY
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Mass Hysteria Entertainment can be summarized in two words – Destination Experience.
No matter how much things change, one thing remains the same: Young adults have always sought out entertainment experiences and the most reliable place has always been the movies. Every generation is largely defined by their favorite content, and the Internet has forever changed how today’s generation of young adults discovers, consumes and shares their media. For these “digital natives,” most content is available anywhere, anytime, on any platform. This media saturation is exactly what makes Mass Hysteria special...
Unlike conventional entertainment, Mass Hysteria cannot be experienced on a TV or a computer or a game console. By design, we are inviting young adults out of their homes and into the local multiplex for a transformative experience; a movie event that will be shared with friends in ways that make them active participants. And when they leave the theatre, the audience will spread the word about the next big thing all over the Internet. Who knows, Mass Hysteria could become what defines their generation.
