SANTA BARBARA, CA--(Marketwire - Sep 21, 2012) - Lux Digital Pictures, Inc. "Lux" ( OTCBB : LUXD ) ( OTCQB : LUXD ) announces the launch of  www.streamtrackmedia.com , an online media network. In addition to the rollout of our new network we are very pleased to announce the addition of five highly regarded industry veterans.

"We feel we have a fresh idea on how an ad network should be structured and run," said Lux Digital Pictures Inc. CEO Michael Hill. "We've put together a powerful team focused on creating value for existing and future clients that understand the need to innovate into previously untapped media in the online and mobile space. This dedicated team is focused on monetizing our worldwide audience through our premium display and video advertising inventory." Hill continued, "We would like to welcome Aaron Gravitz, Michael Freides, Jennifer Thorp-Freides, Jessica Sweeley, and Carter Toni to the team, who will be integral in the company's next phase of growth."

StreamTrack Media, a wholly owned subsidiary of Lux, is an online media and marketing company providing advertisers with lead generation, premium display and video advertising solutions through effectively targeted online media reaching a global audience. With services including one of the largest video advertising networks online, cost per acquisition, cost per impression, cost per click, data monetization, offline monetization and coupling its vast internal reach with a proven network of online marketers, StreamTrack Media provides advertisers with the solutions they need to make their presence known online. With exclusive rights to the LUXD properties of RadioLoyalty™ and WatchThis™, and the acquisition of Rightmail Marketing's customer list, StreamTrack Media manages one of the larger high-performance Ad Networks globally.

Aaron Gravitz, co-founder of RadioLoyalty™ and newly appointed CEO of StreamTrack Media, heads up a management team with over 30 years of experience in the online marketing space. "I'm truly excited to join the StreamTrack Media team, which has developed a fully differentiated approach to broadcasting -- one that I believe can and will serve as a driving force in the next phase of the media industry's evolution. This is an exciting time in the digital media and broadcasting space and we are poised to take advantage as this landscape continues to shift."

Michael Freides, founder and former CEO of Rightmail Marketing, formerly a Selling Source company and newly appointed President of StreamTrack Media, Inc. said, "I am very pleased to be joining the StreamTrack Media Team. The cutting edge approach to lead generation powered by RadioLoyalty and WatchThis, coupled with our management team's vast experience in all aspects of online advertising, gives us a distinct advantage over any competition. Our innovative technology, along with providing content that users are actively engaged with on an ongoing basis, distinguishes us."

For information on our team, visit  http://www.streamtrackmedia.com/about-us .

About Lux Digital Pictures, Inc.

Lux Digital Pictures, Inc. ("Lux") operates an industry-leading cross-platform digital streaming and online marketing service network. Through its proprietary platforms, RadioLoyalty™ and WatchThis™, Lux operates a vast content network and utilizes its unique patent pending technology to deliver in-stream video advertisements . With services including one of the largest video advertising networks online, coupled with its vast internal proven network of online marketers, Lux provides advertisers with the solutions they need to effectively execute highly targeted advertising campaigns reaching new audiences within the high-growth Internet and mobile environments.

For more information visit:  http://www.streamtrack.com

Forward-Looking Statements

This announcement contains forward-looking statements about Lux Digital Pictures, Inc. and StreamTrack Media, Inc. that may involve risks and uncertainties. Important factors and risks relating to the companies' operations could cause actual results to differ materially from those expressed or implied in forward-looking statements as further detailed in filings by Lux Digital Pictures, Inc. with the Securities and Exchange Commission available at the SEC website ( http://www.sec.gov ). All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc. assumes no obligation to update such statements.