Nielsen Capitulates, Agrees To Withhold Broadband
Post# of 17653
Posted On: 02/12/2014 1:03:01 PM
Nielsen Capitulates, Agrees To Withhold Broadband Households From Local Ratings -- For Now
The move is an apparent concession to demands made earlier this week by the National Association of Broadcasters and its Committee on Nationwide Television Audience Measurement, which passed a unanimous resolution calling on Nielsen to delay the rollout of two changes to its national TV ratings methods: The inclusion of broadband-only households that do not receive a conventional TV signal, as well as the implementation of a “hybrid” measurement method combining its traditional ratings panels with data from digital set-top devices.
http://www.mediapost.com/publications/article...dband.html
......a little concerned and miffed, maybe
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