$AXCG The Company has entered into a hosting agr
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$AXCG The Company has entered into a hosting agreement for the consolidation of these video and audio images and their presentation to consumers via the Gander.tv website. We began selling this service in January 2012 and have now signed and installed our equipment in 30 venues. We market directly with our own sales force through direct marketing efforts using leads that are generated internally and as well as introductions made through the Sysco, Inc. sales force and support the design and manage the implementation, customization and maintenance of our services with our back office customer support staff. We rely on third parties for the equipment necessary to render our services and for installation, monitoring and maintenance services. We market primarily to business owners and managers in the hospitality industry, with a particular focus on the performance driven segments such as comedy clubs and music venues. All of our offerings from streaming, to recording and playback are now fully functional, and in May 2012, we er-view entertainment from our customers' venues to consumers. The Gander.tv team works side by side with the venues to promote the pay per view events through their social media channels and emailing lists. We are constantly working on defining more strategies to generate revenues for both our company and the venues and have recently introduced also a sponsorship program. In our continued effort, we have also started to sign agreements directly with artists, and now stream directly on both venues and artists’ Facebook pages and other third party websites.