[b]$AXCG[/b] .004 Eyes on the Go, Inc. and GANDER.tv Leverage Social Media Marketing to Increase Traffic at the Nuyorican Poets Cafe, the Premier Spoken Word Venue in NYC
NEW YORK, [b][color=blue]Sept. 18, 2012[/color][/b] /PRNewswire via COMTEX/ -- Eyes on the Go, Inc. (AXCG) implemented the GANDER.tv network at the Nuyorican Poets Cafe several months ago during its beta test period. The Nuyorican is the premier spoken word performance space in NYC located in the East Village. Eyes and the Nuyorican have launched a series of live streamed, programmed performances each week featuring both free-to-view and pay-per-view events. These events were recorded by GANDER.tv and made available for showing during venue off hours (see link http://www.gander.tv/venue/nuyorican-poets-cafe).
The Nuyorican and GANDER.tv are promoting these events through their social media outlets reaching out through Facebook, Twitter and email newsletters announcing the live events on the GANDER.tv web site. GANDER.tv is providing digital marketing tools including banner ads and other graphics for use in web postings and email campaigns. Thousands of viewers have logged onto the GANDER.tv website and watched the shows. During these events, the average visitor viewed 4.6 pages and stayed an incredible 6:22 minutes.
"We are very excited about working with the GANDER.tv team with their live streaming service. With over 30,000 fans on Facebook, and many of our shows sold out, we have seen a worldwide audience for these broadcasts. This is an opportunity for us to leverage our brand, our fan base, and our artists to reach out to a much wider audience," stated Dan Gallant, owner of the Nuyorican Poets Cafe.
"Dan has been the ultimate partner during the beta phase of our business," commented Mary Carey, Chief Operating Officer at GANDER.tv. "Dan and his staff were extremely helpful in identifying the features and functions that would best leverage his content and its delivery. Dan was especially patient as we worked through many issues getting to a fully functioning system. I am fascinated by the quality of the poetry and the performances at The Nuyorican. We are capturing some amazing and very unique content for our site."
About Eyes on the Go, Inc. and GANDER.tv
Eyes on the Go provides streaming live and recorded video and audio for the Hospitality and Entertainment industries through its website GANDER.tv. Web browsers can view their favorite bars, clubs and performance spaces, or check out venues they are thinking about visiting. The venue can utilize GANDER's feeds to leverage social media and increase traffic while promoting their locations and performances. GANDER.tv's mission is to provide unique, authentic content to the world.
