Intense publicity in LA via word of mouth, all the friends of people who are working with the company are spreading the word,plus AEGY and SKTO investors.They can now facebook all the products,which will get shared.When someones 200 friends share something it reaches 30-40 thousand people see( "mutual" friends will get it more than once).So looking forward to those posts and products on their page.At this pace they will be at 50,000 likes by April.