ZetaDisplay: Delivers Last Meter Marketing to the largest

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ZetaDisplay: Delivers Last Meter Marketing to the largest pet shop chain in Finland

Sweden, 2014-02-10 13:25 CET (GLOBE NEWSWIRE) --  

ZetaDisplay Finland has begun to supply its Digital Signage media platform to Musti & Mirri, the largest pet shop chain in Finland and in the whole of the Nordic countries. Musti & Mirri has over 100 stores in Finland. The media platform is so far installed to 10 stores. ZetaDisplay will deliver Musti & Mirri a Digital Signage monitor network consisting of a 3-zone screen solution and ZetaPortal management system with broad content production extension. The goal is to increase and improve the Point of Purchase (POP) and customer communication through ZetaDisplay’s media platform.

Musti & Mirri was founded in 1988 at Tampere and is today the largest pet shop chain in Finland with over 100 stores. The chain also has a franchising-operation and over half of the stores are franchised-based. All of the chain’s stores have the same assortment and brands.

-We are pleased to announce an agreement with a new important client in Finland. For us this is a confirmation of our pan-European efforts, whereby we supply our clients from our own local offices in different countries," says Leif Liljebrunn, CEO ZetaDisplay AB (publ).

ZetaDisplay is in an expansive phase and has positioned itself in the market by being able to show markedly improved customer communication and increased sales for its clients with the aid of the company's media platform for Last Meter Marketing and Digital Signage.

ZetaDisplay is a leading supplier of Last Meter Marketing and Digital Signage to major chains in the retailing and service sectors. The company has over 40 employees, and sales offices located in Sweden, Denmark, Norway, Finland, Estonia and the Netherlands.

If you have questions, please contact:

ZetaDisplay AB (publ) CEO Leif Liljebrunn Telephone: +46 70 845 80 52 E-mail: leif.liljebrunn@zetadisplay.com

About ZetaDisplay

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the European market. The head office is in Sweden and there are sales offices located in Denmark, Norway, Finland, Estonia and the Netherlands. Since April 2011 the company’s shares have been traded on NASDAQ OMX First North Premier, using the ZETA abbreviation. The Certified Adviser is Erik Penser Bankaktiebolag and the liquidity guarantor is Pareto Öhman. More information can be found at http://www.zetadisplay.com

About Digital Signage and multi-channel communication

ZetaDisplay defines Digital Signage as a system for advertising, profiling and retail store communication, which forwards audio, images and film related to retail stores and information in the public environment. A Swedish name for Digital Signage translates as digital retailing communications. Solutions based on digital displays form a large part of the market, but development is proceeding towards the utilisation of more digital channels to communicate customer offers and other information. This is a matter of solutions that are integrated into social media and web sites, and apps for smart mobile phones and tablets which create interaction with customers. Development is also progressing towards integrating solutions with retailers’ cash desks for automatic price updating and the automatic switching of offers on the digital displays.

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