The Super Bowl is the latest front in the fight over legalizing marijuana

The fight over legalizing marijuana for recreational use is temporarily relocating near East Rutherford, N.J. Activists on both sides of the movement are placing billboards in the New York and New Jersey area to take advantage of the high profile of Super Bowl 48.

The Marijuana Policy Project — which played a key role in ushering in legalization in Colorado — is spending about $5,000 on five digital billboards that will have featured any of seven ads by midnight Sunday, when the run ends. Project SAM, a key opponent of marijuana legalization, is running a single ad continually in three locations through next week. The $4,500 cost was paid by Project SAM director Kevin Sabet’s private consulting company. One ad comes down Monday night, while the other two end their run on Wednesday night. Both sides tie marijuana to football, but in different ways.