There are many solid waste and recycling websites and magazines. I would speculate that as the market develops, the leaders in the e-waste industry (EWSI) will start to get the spotlight shined in their direction in the form of news coverage and interviews by said media outlets. At least I would hope there would be coverage. I would like to think that kind of attention would garner respect from industry peers.
One thing that anyone could probably do would be to "tip off" said industry specific media outlets about the EWSI story and if they are interested in telling the story they could contact Martin and inquire about a legitimate interview or media coverage. ...just a thought.