I agree a mystery, and I believe a reason for it t
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But the branding is there, underneath the surface, waiting to rise. That's clear. To dismiss that is silly. It's tremendous….they have huge branding power in their brands, in infamous Cali nonetheless. Who do you want - the famous Yak edibles perfected during prohibition with a large following or some new off the shelf product with zero street cred in a market that ALREADY EXISTS.
They have not even begun to push this company…and the name change is when they will IMO. I don't know why, but lookout when they decide they are ready. I hope Monday. Sorry to rant, you have a right to vent, just ironic it comes today when the pieces start really coming together. IMO.
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