VO site:  Behind Roku’s Expansion into the TV

VO site:  Behind Roku’s Expansion into the TV

Roku, best known for their cord cutters’ heaven streaming box, announced that they will be launching a TV set later this year. This is big news coming from a company whose current digital media players allow customers to access Internet-streamed audio and video content through TV, using free and subscription-based services

Nevertheless, one needs to note that unlike Apple, Roku is actually partnering with TV manufacturers, including Hisense and TCL, while maintaining their own brand. This implementation strategy is closer to Google TV’s model.

Roku foresees the set-top box eventually becoming extinct

http://blog.viaccess-orca.com/industry/behind...to-the-tv/