MIAMI, Jan. 21, 2014 (GLOBE NEWSWIRE) -- Jason Dufner, winner of the 2013 PGA Championship, and Perry Ellis International, Inc., (Nasdaq: PERY ) will continue their partnership as Dufner signs on for a second season as Brand Ambassador for apparel brand PGA Tour Pro Series. As part of the agreement, Dufner will continue to wear PGA Tour ® Pro Series at all worldwide appearances and be the keystone to the PGA Tour Pro Series apparel marketing efforts.
Perry Ellis International, Inc., licensee for PGA TOUR® Pro Series golf apparel, is proud to have a major champion representing the marquee brand. The centerpiece of the PGA TOUR® Pro Series golf apparel marketing campaign, Dufner holds the #13 in the World Rankings, bringing increased media as well as fan attention to the brand.
The PGA TOUR® is synonymous with high performance and a commitment to excellence - qualities that have been incorporated into the pro styling of PGA TOUR® Pro Series apparel. Dufner, with his constant quest to succeed, is the perfect representative of the brand. PGA TOUR® Pro Series performs like a champion while remaining a leader in fashion innovation by offering superior quality, comfort and fresh-off-the-fairway styles for golfers and non-golfers alike.
"We are thrilled to continue working with Jason Dufner. His exceptional on-course performance and approachable style makes him the perfect match for PGA TOUR Pro Series apparel, furthering the brand's impact with golf fans through this strategic partnership," said Jack Voith, Group President for Callaway, Golf and Sportswear Division. "The PGA TOUR Pro Series continues to gain fantastic momentum across both international and domestic markets and his continued involvement will further strengthen the forward trajectory of the brand."
PGA TOUR® Pro Series apparel provides the ultimate championship look at prices attainable at any level. PGA TOUR® Pro Series golf apparel can be purchased at retailers throughout the U.S. and Canada including: Academy, Bealls, Bon-Ton, Boscov's, Macy's, Macys.com, Nexcom, The Paradies Shops, PGA TOUR® Superstore, Stage/Peebles, Amazon, Veterans Canteen Service, JCPenney and Sears Canada, among others.
"I'm lucky to live my dream everyday as a professional golfer and I'm proud to continue wearing the PGA Tour Pro Series in 2014," said Dufner. "Fans who want to feel like pros on and off the course will see that this clothing line is for them too."
For more information about PGA TOUR® Pro Series golf apparel and the full Perry Ellis International, Inc. portfolio of brands, please visit: www.PERY.com .
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®, Miller's Outpost®, Tahoe River Outfitters®, Original Khaki Company® and Techworks®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, Champions Tour® and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com .
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series PGA TOUR Latinoamérica and PGA TOUR Canada. The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players. Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $122 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to more than $1.8 billion. The PGA TOUR's web site is PGATOUR.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
Jeremy Gerson Director of Sports Marketing Perry Ellis International 305-873-1325
