I've seen lots of jokes about this online but the timing is so perfect. The Presidebt made his comments, it's Sports media week, the obvious CO & WA match ups, I'm liking our chances for a perfect storm of sports, cultural change, media attention, bipartisan political shift... This should be a week to play the sector. Also, if any related cute/human interest stories make it on SuperBowl pregame show, more new investors will arrive. Just my opinion, but above all else, the media coverage is driving our gains right now. Loving it.