The war between cable and satellite TV companies and streaming video providers wages on in the on-demand streaming video industry. With no clear winner between those contenders in sight just yet, consumers appear to have the upper hand in this battle—dictating what services they want, where they want them, and when they want them. With those factors in mind, and as technology continues to evolve, it’ll be the fastest and most agile competitor who lands the coveted and lucrative streaming video market share.