another sign the times are changing and mkt making
Post# of 17650
Posted On: 01/15/2014 12:59:20 PM
another sign the times are changing and mkt making adjustments
Burning down the TV pilot season. Fox (FOXA) plans to launch shows throughout the year and break from the concept of a strict pilot season. Although the move runs the risk of disrupting how big budget ad buyers approach new programming, it also reflects the reality that TV viewers have given up on the idea of a "TV season," as their choices from cable networks, Amazon (AMZN) and Netflix (NFLX) proliferate all year long. Expect CBS (CBS), NBC (CMCSA), and ABC (DIS) to consider similar moves.
http://www.businessweek.com/articles/2014-01-...ok-so-long
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