$HRAL hearing screen test software is being used

$HRAL hearing screen test software is being used to increase the number of satellite HearAtLast locations

BURLINGTON, ON--(Marketwired - Jan 6, 2014) - HearAtLast Holdings Inc. (OTC Pink: HRAL) is pleased to announce that its proprietary hearing screen test software is being used to increase the number of satellite HearAtLast locations. The Company recently announced that it has developed a custom web based program that has the ability to perform hearing screening tests.

"With the development of our Proprietary software, we have been able to implement this in locations throughout Ontario that fit our Medical Clinic revenue model in a way that is scalable and economical," stated Aldo Rotondi, V.P. of Business Development. "We are strategically using our Hearing Instrument Specialists located in the Wal-Mart locations, as they are able to service locations that are utilizing our Hearing Screen Test," added Mr. Rotondi. Patients are screened for potential hearing loss and if they fail our screening test, a follow up appointment is scheduled where a Hearing Instrument Specialists (HIS) can then conduct a full professional hearing test. This increases the number of people that can be pre -screened and reduces the amount of time an HIS needs to spend screening potential hearing loss candidates.

HearAtLast is now using this software to provide custom built hearing screen tests stations to medical clinics so that they can efficiently screen for hearing loss. "We will be providing these test stations to medical clinics that fit our model and are in proximity of our Wal-Mart locations. For locations that are outside our Wal-Mart locations, we will be looking to existing hearing clinics that can enjoy the benefits of added patient flow by becoming affiliates with the HearAtLast brand. This is an exciting time for us as this enables us to cross the Canadian border into the US and use this same model for growth," added Aldo Rotondi.

The HearAtLast "Hearing Screen Test" station will become an effective and economical way of capturing new clients that require hearing aids and any independent hearing clinics that want to learn how they can increase their business are encouraged to contact HearAtLast. All new medical clinic locations that are using the HearAtLast Hearing Screen Test can be found on the Company's website and as new locations are established, they will be updated on the HearAtLast locations map. http://finance.yahoo.com/news/hearatlast-hral...ntentstory