Added Capabilities Give ILIV eCommerce and Wellness Opportunities in Newly Structured Health and Beyond Nutra Company Inc. Subsidiary
MIAMI, FL--(Marketwired - Jan 9, 2014) - Intelligent Living Inc. (OTCQB: ILIV) has completed its asset purchase of Health and Beyond LLC and its website http://drlarrydirect.com -- a leading eCommerce retailer of health, wellness and alternative formulas and the creator and vendor of the Bio-Nutritional Evaluation. The asset purchase strengthens ILIV's corporate core and provides a solid revenue stream in wellness products and services.
Frost and Sullivan report that nutraceuticals are products that provide health and medicinal benefits, including the prevention and treatment of diseases in addition to the basic nutritional value found in foodstuff. They further that by saying that nutraceuticals are particularly of interest to the present generation because they have the potential to substantially reduce the expensive, high-tech, disease treatment approaches presently being employed in Western healthcare. Primarily used in functional foods and dietary supplements, nutraceutical ingredients are natural bioactive, chemical compounds that have health promoting, disease preventing or medicinal properties.
Dr. Larry LeGunn, Founder of Health and Beyond, said "With the increase in life expectancy and subsequent increase in lifestyle diseases, nutraceuticals have emerged as a necessity for consumers, especially in developed markets like the US. Nutraceuticals are often defined as any food or part thereof which provides health benefits including prevention or treatment of disease. This definition has now broadened to include functional ingredients such as vitamins, minerals, amino acids, fatty acids and probiotics etc. Our product line under the Health and Beyond label has been created with my 40 years of practice knowledge to create the ultimate health and wellness products for our customers. Joining Josh, Victoria and Paul in Intelligent Living is the next step in our evolution. I am very excited and look forward to building a robust eHealth business with them."
According to a Bourne Partners analyst report, the global market for nutraceuticals and wellness products reached $142.1 billion in 2011 and is expected to be $250 billion by 2018. The report went on to say "Over the last three years, publicly traded nutraceutical companies have outpaced both the S&P 500 and the S&P Healthcare Sector as a whole, most notably during the 2011 and early 2012 time period." April 2013 Bourne Partners Sector Report
ILIV announced its Letter of Intent to purchase the assets of Health and Beyond and drlarrydirect.com on October 30, 2013. "In further commitment to our strategic roadmap and our commitment to building some revenue and shareholder value we are ecstatic to announce the completion of this asset purchase. Dr. Larry LeGunn is an expert in nutrition and alternative wellness and his Health and Beyond products are incredible additives to a healthful lifestyle. This asset purchase will add multiple millions of dollars to our balance sheet over the next few years as we build the brand and extend the reputation of drlarrydirect.com into other geographies and markets. We could not have chosen a better partner in alternative medicine." Josh Eikov, Chief Strategy Officer of Intelligent Living Inc.
Additionally Dr. Larry LeGunn will serve as President of Health and Beyond Nutra Company Inc. and as VP, Alternative Medicine for Intelligent Living Inc. The newly revamped drlarrydirect.com website is set to launch sometime in late January, early February. The total price for the asset purchase was $250,000 in stock and cash. Shareholders are directed to the 8-K that will be filed directly following this press release.
About Intelligent Living Inc.
Intelligent Living Inc. operates as a development stage company focused on the ever-expanding eHealth and eCommerce markets. Its segments include exercise, nutrition, supplements, mental acuity testing and training, through our newly acquired subsidiaries MIND360 Studios, and Health and Beyond. The Company, based in Florida, is a health and wellness company engaged in the development of software and technology to aid in age management and cognitive health. The mission of Intelligent Living is to improve a person's quality and function of daily living over a span of many years.
More information about Intelligent Living can be found on the Company's website located at http://www.intelligentlivinginc.com
Forward Looking Statements
This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Intelligent Living Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are of ten characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.
Contact:
Gabriel Rodriguez
E Relations Group
888-261-6537
Source: Marketwired (January 9, 2014 - 8:00 AM EST)
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