Sprint launches "Framily" plan, targets rivals via
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Sprint launches "Framily" plan, targets rivals via group discounts • 6:29 PM
- Showing a clear disregard for both traditional family plans and the English language, Sprint ( S ) has launched its "Framily" plan, a program that gives groups of 2-10 friends and family members the ability to obtain discounts by signing up together (they're still billed separately). ( PR )
- $5/month in savings is provided to each user for every line that's added to a plan, up to a maximum of $30/month. Sprint notes users in a group of 7-10 people would pay just $25/month for unlimited talk/text and 1GB of data.
- Sprint and T-Mobile ( TMUS ) have become increasingly aggressive with their pricing over the last year, as they pull out all the stops to take share from bigger rivals Verizon ( VZ ) and AT&T ( T ).
- AT&T is showing signs it's willing to return fire a bit, but Verizon, by far the biggest U.S. mobile share-gainer in 2013, appears fully committed to its premium pricing strategy.
- T-Mobile's Un-Carrier 4.0 event, expected to feature the launch of a program providing credit that can be used to pay off termination fees, is set for tomorrow .
.......another Seeking Alpha update
..........Minutes Around the World.......Dreamy
I wonder how the phone apps like VOX will fit into and impact communications around the world. Interesting to say the least!