I have a couple of reads on numbers states for 2014.........I would bet you all already know but makes for a great refresher..........lol That was funny !
.19B Users Globally 238M Users in the U.S. and Canada 95% Users log in daily 73% Users access Facebook via Mobile Sources:
US mobile local advertising revenues will increase from USD 213 million in 2009 to USD 2.02 billion in 2014, representing a CAGR of 56.9 percent, according to a study by BIA/Kelsey. BIA/Kelsey defines mobile local advertising as advertising that is targeted based on a user's location and/or advertising that is locally actionable. For large and small advertisers alike, location targeted advertisements will command premiums over non-local advertising, due to higher immediacy, consumer buying intent and conversion levels, according to the researcher. The firm expects that advertisers will be drawn to mobile marketing as the overall market shifts to digital ad platforms, adding that, a lack of traffic to fulfill quotas on geotargeted advertisements will likely accelerate mobile website and application development by publishers. Regarding influencers of mobile advertising growth, tools will be introduced to democratise and localise the mobile advertising buying process. Google has already begun to bundle mobile advertising placements within its AdWords search marketing platform, notes the firm. BIA/Kelsey cites smartphone penetration, mobile web usage and related increases in ad inventory as additional mobile advertising growth drivers. BIA/Kelsey expects total local advertising to grow from USD 130.6 billion in 2009 to USD 145.2 billion in 2014, representing a CAGR of 2.1 percent. Comprising total local advertising is traditional local media, which will decline from USD 115.1 billion in 2009 to USD 110 billion in 2014, a CAGR of negative 0.9 percent, and online/interactive local media, which will grow from USD 15.5 billion in 2009 to USD 35.2 billion in 2014, a CAGR of 17.4 percent.
ViXS and Wyplay launch 4K media gateway solution 1/02/2014
Lastly a reference chart to have handy by your computer or you can memorize it. If your in this sector and in the middle of a full blownTechnology Paradigm Shift ( just laminate it ).......lol
<------- I first saw it I Paaaaaassssssed out.
Have a great week. Rock and Roll.