Dharmanol in the collectives can be their golden moment to bring market awareness to this company and to SKTO. If they care at all about sales of Dharmanol and their company in general, SK management would launch an intelligent public relations campaign that highlights the products and the company's deep connection with this phenomenal growth sector. The two major media outlets contacted in regard to Dharmanol have taken a "wait and see" stance. SK, please don't blow this!!
As far as I'm concerned, the people in this organization with the real brains and marketing savvy are at Berkeley Bio. Thank goodness for them.