ICPA news out, Clear Channel airport deal PRed!LOS
Post# of 102233
The Hollywood Fast Lane and Travel Tech will be the first two IC Places shows to air over the ClearVision Airport Networks.
The Hollywood Fast Lane, hosted by Steven Samblis, delivers intimate conversations with top actors in Hollywood. Previous episodes have featured interviews with Matt Bomer, Matthew McConaughey, Alex Pettyfer, Michelle Pfeiffer, Adam Rodriguez, Channing Tatum, Will Ferrell, Zach Galifianakis, Dylan McDermott, Jay Roach, Ashley Greene, Queen Latifah, Dolly Parton, Robin Williams, Sam Worthington, James Cameron, Ed Helms, Susan Sarandon, and Jason Segel. Additional segments in the show include the weekly "Instant Movie Review" and "The Hollywood Rewind" with Jim Ferguson. http://www.facebook.com/icHollywood
Travel Tech is hosted by Steve Samblis and Tom Choi. The show is directed and edited by Pascal Leister. This weekly show offers viewers the latest and coolest gadgets to make life on the road better. The show is unique as it was developed in partnership with ClearVision specifically for the Airport Network. http://www.facebook.com/TraveltechTV
"The ClearVision Network offers us interactivity with each airport in a way no in-home network could," said Steven Samblis, Chairman of IC Places, Inc. "Many of the products we feature in the show are available though shops near the gates from where people will be watching the show. This offers an incredible opportunity to promote the purchase of items within the show. Due to the technical advances of the network, each monitor at each gate, in each airport, can direct the viewers to the closest shop to purchase an item. This can be done in real time, while Tom and I talk about the items on the screen."
Travel Tech is is produced in partnership between IC Places, Inc., Lodestar Film and Tension Films.
"The ClearVision Airport Network is a revolution in network television because of the space it lives in," said Steven Samblis, Chairman of IC Places, Inc. "It operates as a 24/7 network but lives in airports, delivering true day-parted shows to the millions of people waiting at gates between flights. Along with the revenue stream the network will provide, it is also a perfect match for our cross-channel platforms which IC Places uses to engage not just loyal, regular viewers, but to capture new viewers."
"Our partnership with IC Places sets in motion the creation of original programming that is appealing and highly relevant to our viewers in airport environments throughout the U.S.," said David Tetreault, Chief Marketing Officer at ClearVision/ConnectiVISION, "We are extremely excited about the prospects of Travel Tech and its appeal to our advertisers and brands who demand a cohesive integration of their messages into our overall programming experience."