DEWM is scary.. look close at the pic of the product in walmart.. its been edited. they have no distributing, which is the hardest part.. unlike what everyone thinks walmart doesnt distribute drinks to the stores. all drinks have to be distributed by local distribution lines. Ive invested a small amount in them with hopes of them opening up the relaxation drink category more. so far all ive seen nothing but pumpers who refuse to ask about distribution.. they could turn it around but they are marketing to such a small population. Ive met the CEO at NACS, nice guy but he has a long way to take the company before it catches on. Last thing i heard he was pitching dollar general and family dollar. this would be good for the stock but bad for the brand. the stock would jump up for a short time, then the brand would be considered nonpremium, like fango and other brands. pushing the per unit price to 50 cents. thus making very little money. thats when the real dilution will happen till the stock hits trip 0.. Id rather see them get in to some larger retailers and make a real run for it..