Alcoa Rises on ProStrength Launch

Shares of Alcoa Inc. ( AA ) rose around 1% during the trading session following the launch of a proprietary surface finishing technology, ProStrength. The technology will allow consumer electronics companies to use aerospace-grade aluminum to reduce the weight and thickness and increase the sturdiness of mobile devices.

ProStrength Finishing Technology is a process that enables mobile device makers to design clear or color-anodized durable surfaces using high-strength, heat treatable aluminum alloys that are used in the aerospace and defense industries. Application of these alloys will reduce the thickness and weight of the device by over 50%.

Customers usually purchase electronic devices based on the size, design and feel factor of the gadget. ProStrength’s anodized finish on aerospace-grade aluminum alloys perfectly complements customer requirement of a metallic look and feel while concurrently producing thinner, lighter, and more durable mobile devices.

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