tidbit: Qualcomm Inc.'s CEO Presents at BMO Techno

tidbit: Qualcomm Inc.'s CEO Presents at BMO Technology, Media & Entertainment Conference (Transcript)
.... well if we build this network in a different way. The way the network is built today is, I'll call it outside in, you have a big tower outside, it’s pumping out enough power that comes inside the building and you get your connectivity that way, but as the signal goes through walls and gets degraded you also lose bandwidth, you lose data transfer capability. If you build an inside out network which means that I scatter all these little small cells around and I have my connectivity inside the building will be very-very high data rates and it also turns out it leaks out onto the street as well and you drive by and you can get it and if you do that, if you put lots of these cells out there, you increase capacity dramatically.
And it turns out that it actually doesn’t require a huge penetration rate to get that to work. We’ve done things like, even at 5% penetration rate you're already getting very large multiples and I think it was like 20% you needed to get to, to get to the 1,000 times number. So numbers are -- you don’t have to get huge penetration to get that, but now we’re talking about, we can actually see the way that an operator sells their services, the way they generate the bid can be done at a much-much lower cost because 1000x is also not just about the bandwidth improvement and the capacity improvement in the network, but it’s also about cost reducing the network infrastructure.

So, because these devices, these small cells are built like handsets and are so cheap, if you compare that to the cost of a traditional cell site, where it’s not just the equipment cost but the real estate and the conditioning of the enclosure and the [backhaul] all these things, the price differential can be basically a 1000 times between one of these small cells and a traditional cell site. So that's where the 1000x challenge came from and sort of the response to it, and we’re just at the early days of that.
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