$TPNI Announces the Upcoming Live 'Customer Edge'
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$TPNI Announces the Upcoming Live 'Customer Edge' Web
CANTON, MA, Dec. 4, 2013 (GLOBE NEWSWIRE) -- The Pulse Network , Inc. (TPNI), a digital media and event solutions company, in cooperation with SAP , the market leader in enterprise application software, announces the next Customer Edge webisode for December 12, 2013. The webisode will focus on the adoption of customer experience technologies in the enterprise with a leading panel of experts.
The Customer Edge is a new multimedia resource for all things related to delivering engaging, profitable customer relationships - for marketers, sales professionals and service executives. With exclusive video content, feature articles, social feeds and conversations, The Customer Edge is your one-stop shop for learning, sharing and networking with peers, all from your desktop, tablet or smartphone. Subscribers to The Customer Edge also get exclusive access to all video content, white papers and newsletters covering the latest updates. This growing community of marketing, sales and service professionals, stays up to date with industry news, case studies, discussions, expert opinions and how-to guides.
To prosper in today's age of customer empowerment, companies are shifting their software strategy from operational excellence to customer engagement. But who should be responsible for buying and implementing these new customer engagement technologies?
Should it be IT, the traditional owner of enterprise technology? Or, given the abundance of cloud solutions, should the operations arms of marketing, sales, and customer service be responsible? Is there a middle ground?
Title: Customer Engagement Technology: Strategy, Ownership and the Middle Ground
When: Live on Thursday December 12, 2013 at 11am EST
Promotional Social Hashtag: #CustomerEdge
Industry Expert Guests:
-- Johann Wrede, Director of Solution Marketing from SAP,
-- Michael Krigsman, CEO at Asuret, Inc . / Analyst/Advisor of CIO/CMO Innovation, and
-- Ven Bontha, Vice President, Customer Experience at Cemex, Inc .
-- Nan Nayak, Managing Director with Accenture Interactive , & Global Lead for Customer Experience & Social Practice
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