The company’s analysis indicates that a typical 17% efficient solar cell performs more like a 5% efficient cell when light is shining 20 degrees from the side, such as during the morning and evening hours. The company estimates that its Solar3D cell can maintain its high 25% efficiency for a longer period of time and can generate 250% of the power output of conventional solar cells. This translates to an estimated 40% reduction in the payback period of a fully installed Solar3D panel array !!!