Online Thanksgiving sales top $1 billion for the f

Online Thanksgiving sales top $1 billion for the first time
Retailers’ extra push for online Thanksgiving sales this year, with Wal-Mart WMT and Toys “R” Us putting their full assortment of in-store door-buster specials online early Thursday morning, have managed to send online sales on Turkey Day to a record, just as the earlier store openings on Thursday did for the physical locations.

For the first time ever, Thanksgiving itself generated $1.06 billion in online sales, an 18% increase from last year, and the first time the day topped $1 billion online. That’s according to Adobe, which says nine out of the top 10 U.S. retailers are its clients and that more than 70% of online spending at the top 500 U.S. retailers goes through its Adobe Marketing Cloud system. Thanksgiving day, in fact, could overtake Black Friday online sales within the next five years, it had predicted. It forecast Black Friday online sales this year to rise 17% to $1.6 billion while Cyber Monday is expected to see a 15% increase to more than $2.27 billion in online sales. http://blogs.marketwatch.com/behindthestorefr...irst-time/