Pixar Animation to Be Honored By 3D Advanced Imag

The International 3D & Advanced Imaging Society will honor  Pixar Animation Studios with the Sir Charles Wheatstone Award for creative excellence.

The award will be presented at the fifth annual Creative Arts Awards, which recognize achievements in 3D movies, TV shows and 4K technology, on Jan. 28 at Warner Bros. Studios.

Walt Disney and Pixar Animation Studios CEO  John Lasseter and the Pixar team are being recognized for their feats in storytelling and technical achievement. With four previous gold Lumiere Awards from the Society, Pixar is its most decorated studio.

“In our films, story is the most important ingredient and 3D is an incredible tool to help tell those stories; it builds emotion, lands a joke and expands a world,” Lasseter said. “3D truly helps us make our films great, and to receive this award from the International 3D Society is awesome in every dimension of the word.”

The studio released Dan Scanlon’s “ Monsters University ” this year, which grossed over $743 million worldwide. Pixar’s “Brave” was honored by the Society as 2012’s best animated 3D feature and the studio also nabbed prizes for best 3D short film for three consecutive years with 2010’s “Partly Cloudy,” 2011’s “Day and Night” and 2012’s “La Luna.”