COLTS NECK, N.J., Nov. 19, 2013 (GLOBE NEWSWIRE) -- With 87 schools participating throughout New Jersey, New York, Massachusetts, and Florida, the Let's YO! Yogurt fall fundraising campaign turned out to be a huge success.
From September 9 through October 21, Let's YO! customers nationwide enrolled in the "YO! School Rocks" campaign to help their desired school win cash prizes to go towards new computers, classroom supplies, student activities, etc. Each time they made a purchase at Let's YO!, the company matched their YO! points with the school of their choosing. The three schools that racked up the most points were recently presented with cash prizes earlier this month.
"We created the YO! School Rocks campaign as a fun, easy way for us to give back to our local communities with the help of our customers," said Eric Casaburi, CEO and founder of Let's YO!. "It was truly an awe-inspiring feeling to hear stories from our franchise owners about families and groups of students coming in to support their local schools."
Midland Elementary School in Paramus, NJ earned the most YO! points and was presented a check for $2,500 by Let's YO! Director of Operations Eric Zeises, during a school assembly on November 6. The students were also treated to free frozen yogurt by the local franchise owner, Russell Rothstein.
Franklin High School in Somerset, NJ took home second place and was presented with a $1,000 check on November 11 at the Let's YO! Somerset location. Saint Matthew's School in Edison, NJ rounded out the top ranks and was presented a $500 check on November 8 at the Let's YO! Edison location.
For more information or to view photos from the check presentations, visit http://www.letsyoyogurt.com/yoschoolrocks/.
About Let's YO! Yogurt
Founded in 2011 by entrepreneur Eric Casaburi, Let's YO! Yogurt is a frozen yogurt shop built around the social, consumer experience –complete with iPads embedded into tables for consumer use. Each location features a sleek, sophisticated futuristic design, providing a high-tech atmosphere for customers. A healthy dessert alternative, Let's YO! offers a superior product offering with more than 80 lines of puréed yogurt options to choose from, along with leading brands such as Bear Naked and Kashi. Let's YO! Yogurt has more than 30 locations in operation, with 50 additional units slated to open throughout the East Coast within the next year. Through its well-managed, development strategy, the company's current expansion plans are primarily focused in the New York and New Jersey markets. For more information on franchising opportunities, please visit www.letsyoyogurt.com or email franchising@letsyoyogurt.com.
Media Contact: Jayne Levy, Fishman Public Relations 847-945-1300, ext. 225 or
